Teacher, researcher and head of department of communication and education at Loyola Andalucía University. PhD in Communication Studies (University of Seville). Degree in Advertising and Public Relations (University of Seville), and a Degree in Psychology (UNED), European Master in Relationship Marketing, Direct and Interactive (ESIC Business School). Graphic Advertising studies (Istituto Europeo di Design, Milan, Italy), Social Communication and Energy Policy Communication and Management (Complutense University of Madrid), and studies on Coaching (Sevilla).
He has been lecturer and researcher at the Pontifical University of Salamanca, at the University of Seville, and at San Jorge University (Zaragoza), and visiting lecturer at IULM University (Milan), University of Bolonia, University of Macerata, Royal University of Phnom Penh (Cambodia), ecc.
In the professional field, it has started several business projects, from which he has worked for Grupo Santillana, Edelman, Weber Shandwick Ibérica, Start People, Inforpress, Aventis Pharma, Group Bassat Ogilvy, Forecast National Sanitary, PricewaterhouseCoopers, TESA, Olympic Committee International, etc.